My twelve year old neighbour E gave me a bookmark she'd picked up for me at an Ottawa con a couple of weeks ago. It's purple, it has a blue rocket ship, and it says "My other book is a Hugo Award Winner"
And we were joking about the select but limited market for this bookmark, and I said "I expect Robert Silverberg and Ursula Le Guin and Robert Charles Wilson already own this..." and I had another "OMG I actually won a Hugo" moment.